CDG is a business development consultancy for fashion startups, emerging brands and those growing their business to the next level. Our service is based on a thoughtful but analytical approach to building successful brands through unique strengths and positioning. Currently based in London, UK, CDG has a multi-faceted approach to brand development, and can range from creating a brand identity, through to market positioning and sales strategies. 

CDG is not just another consultancy. Our focus is simple, well executed ideas. We welcome collaboration with talented designers, artists, and entrepreneurs who strive for success. We believe in the longevity of partnerships and are committed to taking the journey together. Each project has its own bespoke strategy.

Originally hailing from Hong Kong, CDG’s founder, Christie Gregory has focused on luxury retail for the duration of her career. An ambitious brand strategist and luxury fashion buyer, Christie has worked with all ladies fashion categories and is particularly passionate in regards to fine and fashion jewellery brands. An e-commerce specialist, Christie has notably gained international buying and merchandising experience at Mulberry, Net-a-Porter, Couturelab and Giftlab. She has worked in both corporate and startup environments and is at ease setting up best practice and new teams. Her varied work experience has allowed her to adapt to manage budgets of all sizes. 

Christie has had the privilege to work with high profile and prestigious brands such as Azzedine Alaïa, Alexander Mcqueen, Ann Demeulemeester, Christian Louboutin, Maison Michel, Emilio Pucci, Rick Owens, Loree Rodkin, Fernando Jorge, Aurelie Bidermann, Bottega Veneta, Anya Hindmarch, Lydia Courteille and Munnu Gem Palace in her past buying roles.